Consumers do not just buy products. They buy experiences offered by brands across multiple touch points. Every experience across each touch point can make a business win or lose a customer. And that’s where we at CRM Academy of Asia ( CRMAA ) come in. We’re a global not-for-profit organisation -working with the world’s best known brands to create memorable and result oriented Customer Experiences and create long-term Customer Relationships - that enthuse consumers and motivate employees to take action. Since a happy customer is the best business strategy of all.